“Good writing requires skill and experience, but it also requires precision, creativity, and last but not least – true passion. In working with Ruthie I've seen her exemplify all five of these traits to a very high degree. Not only is she superb in her field, she is also very much engaged with the material at hand and operates with a deep sense of commitment. Working with Ruthie would be a wise choice for anyone who is looking for a good writer.”
- Haggai Matar, Executive Director, 972 – Advancement of Citizen Journalism
“As a social entrepreneur and conflict facilitator between Israelis and Palestinians, I was too "embedded" in my own journey to start a food business that builds peace to clearly and compellingly tell the story. But I knew I had such a great story to tell and was not getting the traction I wanted through my own narrative. That's when Ruthie came in. Even though I was 3,000 miles away, she spent the time to get to know me as a person, my business and its purpose, and my partners that are benefitting from it, asked all the right questions and was able to synthesize personal and global stories and narrative that was appealing to customers, partners, investors, incubators and more. I'm forever indebted to her and her ability to put the right words together to transform my story and voice into the inspiring one I once imagined.”
- Cecilia Sibony, Founder, Sesamaise Tahini Snacks
“I have worked with Ruthie first as my employee and then as a freelancer for 5 years. Ruthie is able to take on large-scale projects, manage many moving parts, and tie pieces together. She works with meticulous attention to detail and I feel that I can trust her to manage a process from start to finish. She has been instrumental in securing early funding for a new initiative I am leading, and in building relationships with future partners. I recommend her services to any organization that requires strategically crafted written materials, and help disseminating them."
- Smadar Nehab, Founder, Tsofen – High Technology Centers Ltd., Siraj – Advancing Hi-tech in the Bedouin Community
“It was our great fortune to have Ruthie lead the PR effort around our largest event ever, which was an opportunity to establish ourselves as leaders within our highly competitive community. Ruthie’s outreach produced a placement with a major publication that opened several doors, including: increased traffic to our site, additional event registration, recognition for our center, new membership sales and the ability to cross-promote on our growing social media outlets. Ruthie was generous with her time and wisdom, and thoughtful in offering guidance about how we might expand our reach. Surely we would not have been nearly as successful or impactful without her service. We hope that others who have the opportunity to enlist her expertise take the chance swiftly.”
- Nadia Hopkins, Owner, Prana Das Yoga