Jiri Content Strategy & Writing: Guiding Principles

We live in an age of information overload. Particularly when it comes to written content on the internet. As a contributor to that cacophony, there are certain principles I try to keep in mind when I consider what projects to work on, and what to write. I share them here as a constant reminder to my clients and myself:

1. Mindful engagement. Through my work I aspire to remain cognizant and aware of the systemic inequity that exists within our society, and of my role within that inequity as a white, cisgender woman. Whenever possible, I engage with clients and projects in a way that creates space for the voices of people who have historically been silenced.
2. Cultural sensitivity. ​I grew up and was educated on two continents (read about my background here). My deep understanding of American Jewish and Israeli Jewish culture allows me, and my writing, to gracefully span both of those worlds. It also reminds me of what I do not know. In my work I question rather than assume, continuously seek new knowledge, and view every client or project as an opportunity to learn. 
3. People-centered storytelling. As a grant writer for a non-profit that aimed to integrate Israel’s Arab community with its hi-tech industry, I truly connected with the organization’s mission after preparing one of its program graduates for a fundraising trip in the U.S. It wasn’t until I got to know this Druze woman who, as a result of her participation in the program, secured an engineering job in the U.K, that I fully understood the impact of our work. Getting to know her story fundamentally changed the way I described that work to donors, and contributed to increased funding. People, and their stories, are powerful. My work will always center around them.