"Good writing requires skill and experience, but it also requires precision, creativity, and last but not least – true passion. In working with Ruthie I've seen her exemplify all five of these traits to a very high degree." -Haggai Matar, +972 Magazine
What does “Jiri” mean?
In 2014 my partner and I trekked to Everest Base Camp in Nepal. The intended starting point for our trek was a tiny village called Jiri. But we never made it to Jiri, because our bus got stuck in mud zig-zagging up switchbacks in a rainstorm. Fearing for our lives, we got off the bus and spent the night with an elderly couple in their cliff-side shack, which ended up being a highlight of our trip. To me, Jiri symbolizes the unexpected changes that life throws, and the need to be agile in our responses in order to overcome and thrive. It is that same agility that I have leveraged throughout my life. And, it's that agility that I seek to bring to my clients in order to share their stories in the most effective way, mindful of audiences' changing needs.